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As research and statistics on this eloqua chart reveals, 70% of mobile searches lead to an action within one hour whereas it takes an entire month for the same percentage of desktop users to take action.
81% of smartphone users have performed research via their smartphone. 50% have made a purchase with their smartphone.
Currently, reporting shows that 34% have scanned a QR (quick response) code with smartphones. Presumably, these scans went to the widespread, plain looking codes. Studies have shown, however, that when QR codes are branded with graphics or logo's, smartphone users are more likely to engage. Whether this is from curiosity or the perceived value from a branded code, it is unmistakable that graphics make a difference.
Graphics are always better than un-adornment when it comes to advertisement but coupling with a value to the scan goes even further. This is evidenced from historical uses of loyalty reward cards that have standard bar codes on them. Offers like "Buy 10 get one free" or "10% member discount" have long encouraged consumers to sign-up for loyalty reward programs. Since a QR code is a 2-d bar code, in the right marketing hands, these codes can feature customer loyalty reward value in lieu of the oft boring links to a website (Contact QR Codes Of Note for loyalty rewards programming for your marketing projects).
MOBILE MARKETING 2014, it's time to include smart marketing in your game plan. Things are changing and the sooner you get on board, the better for your business goals.
Questions and Comments are always welcome.
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What is a QR code?
Marketing with a QR code?
BIO: QR Codes Of Note™ , a leader in mobile marketing, invites you to Follow along at Facebook.com/qrCodesOfNote to stay current with Mobile Marketing with quick response codes and if you are a SMB (small or medium business) Facebook.com/smbSocMed is also a great new site to get good info on Social Media marketing trends as well as webinar training. This group of professionals is lead by Rhonda Smolarek, founder of QR Codes Of Note™, bringing custom QR Codes to life since 2012.