Friday, March 28, 2014

Vanity Plates for your FB Fanpage or Business Page

We notice that many of our facebook friends who have a Fanpage, for themselves or their business, are using the generated FB URL they received when they created their profile and do not have a customized FB URL. Sometimes we don't know what we don't know! With a customized FB URL, you can simplify the way you add your FB name to your email signature and business communications.

For example, instead of an URL like this:

Which is not easy to remember. Once your page reaches 30 Likes, this number sometimes has changed, you can have an URL like this:

Facebook recommends you consider the extension you'll use prior to committing, and create a "handle" as close as possible  to your public figure name or business name. This change will be permanent, non-transferrable and unalterable.  These usernames can be only Alphanumeric characters [a-z, 0-9] or a period[.].

Once you have given this some thought, go to

Choose "Select a Username...", a drop-down menu appears, select the page you want to make a user name for. If your page has reached 30 Likes (or whatever the number required is today) a box will appear. Then you enter your desired name, FB checks for availability. If that name is available for use, terms for use will appear. If you are happy with the selection, click "confirm" or if not, choose "cancel" in order to try another name.

When you have success, you are ready to share your new Facebook URL:

REMEMBER: this won't work until you have reached 30 or the required number of FB Likes
Questions? Leave your question or comment below and we will answer them!

Bio: Rhonda Smolarek, Social Media coach, Mobile Marketing Graphics and Extraordinary Promo Products. , Let's have a Like-Like relationship!

Saturday, March 1, 2014

Mobile Marketing...

Look around and take notice that mobile device  use, smartphones and tablets, are pandemic right now. It is time for smart marketing, that is, marketing with mobile strategies.

Share on Facebook, Twitter, Google+.

As research and statistics on this eloqua chart reveals, 70% of mobile searches lead to an action within one hour whereas it takes an entire month for the same percentage of desktop users to take action.

81% of smartphone users have performed research via their smartphone.  50% have made a purchase with their smartphone.

Currently, reporting shows that 34% have scanned  a QR (quick response) code with smartphones. Presumably, these scans went to the widespread, plain looking codes. Studies have shown, however, that when QR codes are branded with graphics or logo's, smartphone users are more likely to engage. Whether this is from curiosity or the perceived value from a branded code, it is unmistakable that graphics make a difference.

Graphics are always better than un-adornment when it comes to advertisement but coupling with a value to the scan goes even further. This is evidenced from historical uses of loyalty reward cards that have standard bar codes on them. Offers like "Buy 10 get one free" or "10% member discount" have long encouraged consumers to sign-up for loyalty reward programs.  Since a QR code is a 2-d bar code, in the right marketing hands, these codes can feature customer loyalty reward value in lieu of the oft boring links to a website (Contact QR Codes Of Note for loyalty rewards programming for your marketing projects).

MOBILE MARKETING 2014, it's time to include smart marketing in your game plan. Things are changing and the sooner you get on board, the better for your business goals.

Questions and Comments are always welcome. 

Check out our other articles:
What is a QR code? 
Marketing with a QR code?

BIO: QR Codes Of Note™ , a leader in mobile marketing, invites you to Follow along at to stay current with Mobile Marketing with quick response codes and if you are a SMB (small or medium business) is also a great new site to get good info on Social Media marketing trends as well as webinar training. This group of professionals is lead by Rhonda Smolarek, founder of QR Codes Of Note™, bringing custom QR Codes to life since 2012.